Hello there

Hey there! We’re thrilled to finally share what we’ve been working on.

Pretty Good is a new kind of software platform built specifically for small wineries — and after many sessions with winery owners and industry pros, and plenty of prototyping, we’re ready to bring our first beta customers on board this spring.

The journey so far

Last year, we started with a question: is it possible to create a single product that supports all of a small winery’s needs while keeping it affordable?

What we heard over and over was frustration with existing tools:

• Onboarding that takes weeks (or months!) with consultants and complicated setups
• Pricing that nobody understands until the invoice shows up
• Basic features locked behind expensive add-on modules
• Having to duct-tape together five different software products just to run your business
• Websites that look dated and don’t show up in Google searches

So we built something different. Everything you need in one place, with transparent pricing, that you can use without a complicated sales and onboarding process.

What we’re building

Pretty Good brings together everything a small winery needs:

• Hosted website — Your branded online store and wine club portal
• POS — Simple point-of-sale for tasting rooms (online-only initially)
• Wine clubs — Flexible tiers, swaps, and add-ons
• Inventory — Track bottles, cases, lots, vintages, and allocations
• Compliance — State rules, age gates, and automated taxes
• CRM + SMS — Customer history, segmentation, and messaging

All in one calm, unified interface. No plugins, no integrations, no complexity.

Pricing, in the open

We’re keeping pricing simple and public from day one: $50 per month, plus 1% of transactions. That’s it. No tiered feature gates, no surprise modules, no per-seat charges. If it doesn’t pay for itself, it shouldn’t exist.

What’s coming up

We’ll post regular, short updates as we bring more wineries online, ship features, and share what we learn.

Coming up next:

• Marketing sites + online sales, done differently — A single site that sells wine, signs up club members, and manages allocations — no plug-ins or duct tape.
• Customer list management — Tags, segments, and filters you’ll actually use. Create rules, capture SMS/email consent, and target by purchase behavior.
• Order fulfillment — Simple pick/pack, inventory updates, and clear shipping statuses. Label printing and address validation are coming.
• One calm interface — A behind-the-scenes look at how we reduce clicks and noise so teams can focus on guests.
• Field notes from wineries — Real feedback and results as we go live with our first beta partners.

Join us!

If you’re tired of wrestling with complicated software and ready for something that just works, we’d love to hear from you.

Join our waitlist and we’ll reach out to chat about your winery and see if Pretty Good is a good fit for your beta cohort.

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Here’s to making winery software that’s pretty good. Cheers!