412
charging
For family-run wineries v4.0 — spring '26
Run your winery
on one bonafide thing.
Storefront, wine club, tasting room POS, compliance, and a customer list that finally talks to each other. No duct tape, no plugins, no pager at 2 a.m.
app.loomwines.com / today
synced
Winery · Today Sunday · April 19 · 11:42 am
Good morning, Celeste. Here's your Sunday.
Net today
$2,597.40
▲ 18% vs last Sunday
Club renewals
412 / 415
3 need a nudge
Tasting visits
38
▲ 6 walk-ins
Compliance
50 / 50
all states clear
Today's activity live
c
Cab club renewal · Tier II
Mara L. · est. '22 · auto-renew
+ $2,340
t
Tasting flight · party of 6
Bar 2 · Celeste
+ $168
o
Online · 2018 Estate Pinot
Shipped to Austin, TX
+ $89
a
Allocation release · emailed 412
Reserve Cab · spring drop
sent
✓
Compliance · TX & FL cleared
Auto-filed 11:08 am
ok
Upcoming shipment dry run · apr 21
3
need a nudge
$84.3k
expected
Review 3 flagged members before Tuesday Review
bonafide
1 app
replaces 6+ tools
12 min
to set up a wine club
50 states
compliance built in
0 plugins
ever
The problem
You didn't start a winery to become an IT department.
Most small wineries we meet are running six, eight, ten tools that kinda‑sorta talk to each other. Bonafide is the one place where the grapes, the bottles, the club, the tasting room, and the customer all show up at once.
Before · a tab for every thing
Shopify +$79/mo Commerce7 WineDirect Mailchimp Square POS Klaviyo Sovos ShipCompliant Tock QuickBooks Zapier glue a spreadsheet named “clubV4_final_FINAL.xlsx”
With Bonafide · one calm place
the whole winery
bonafide open · everything synced
Three things, done right
We skip the feature list. Here's what you'll actually feel.
01 · Storefront
A bottle shop that looks like you, not a template.
Beautiful, hosted, fast. Your own domain, your own photography, your own voice. No plugins to break, no "page builder" to outgrow. Just a shop that sells wine the way your tasting room sells it — gently.
- ✱ Your domain, your fonts, your photography.
- ✱ Customer accounts with order history + allocation picks.
- ✱ Real search that knows "big reds" means Cab & Syrah.
- ✱ Compliance + tax + shipping rates, calculated quietly in the cart.
02 · Wine Club
Clubs that run themselves, without the dread.
Tiers, swaps, pauses, add-ons — and a members page your team can operate without a training video. Every renewal tells you what it's going to do, before it does it.
- ✱ Member self-service: swaps, add-ons, vacation holds.
- ✱ A dry-run preview of every shipment before it charges.
- ✱ Smart hand-off when a card fails — no punishing retries.
- ✱ Pickup parties, mixed cases, and "wait-list" tiers baked in.
03 · Tasting Room
POS that a new host can run by Saturday.
The register knows the club member standing in front of it. Comped flights roll up to the right line. Add a customer to the CRM in two taps — not two screens, two taps.
- ✱ Auto-recognizes club members & applies the right comps.
- ✱ One-tap add to CRM with tasting notes you'll actually re-read.
- ✱ Pickup-party mode that clears lines, not raises blood pressure.
- ✱ Offline-friendly. The barn Wi-Fi has opinions.
Pouring at California family wineries, from Sonoma to Paso Robles
Loom
Paco
Ledge
Royal Nonesuch Farm
— a quiet Tuesday at Current Drifter
We fired four logins on the same afternoon. The club ran its spring shipment without me refreshing anything. That's the whole pitch.
Pricing
One plan. Everyone gets everything.
No "growth tier" gotchas, no feature-gating the wine club behind an upgrade. If you make wine, you get the whole thing.
$25/ mo
+ 1% of transactions
flat 3.9% all-in · ~1% after card processor
- ✱ Branded hosted storefront
- ✱ Wine club with swaps, holds, allocations
- ✱ Bonafide POS (iPad or counter)
- ✱ 50-state compliance & tax
- ✱ CRM + SMS + email
- ✱ Inventory, lots, vintages
- ✱ Migration, white-glove, included
ready when you are
Make next harvest the calm one.
Three months on us. Migration included. If it isn't demonstrably better than what you've got, we'll help you switch back.
You're on the list.
We'll be in touch within 48 hours. Check your email for a confirmation.